Salespeople Have Brochures. Experts Have Books
"Salespeople have Brochures. Experts have Books" Dan Kennedy The premise of Jay Abraham's excellent book, Entrepreneurial DNA, is that there is no one size fits all model for predicting who
LindaG
Linda Griffin is the founder of Expert Author 411. She believes becoming a published author will put any business owner heads and shoulders above their competition. Ms. Griffin is the author of two books: Maximum Occupancy: How Smart Innkeepers put Heads in Beds in Every Season and Book Smart: The Ninety-day Guide to Writing and Self-publishing for Busy Entrepreneurs, Business Owners, and Corporate Professionals. Both are available on Amazon at amazon.com/author/lindagriffin
Book Endorsements That Sell: The Why, Who, and How
You’ve seen them on the front and back covers of books. Those one- or two-line quotes from someone famous. Sometimes, there is an entire page or two of endorsements in
Polish Your Rough Draft With a Self-Edit
After you complete the first draft of your book, I recommend sending it to two or three Beta Readers for feedback. These are people who are in your target market