This post is a running list of celebrity nonfiction author announcements with the most recent at the top of the list. I’m focused on those who have author sites or book pages. Their marketing budget may be bigger than yours but I encourage you to use their strategies as inspiration and apply them to your book marketing. Note that some links may no longer be active if the book page was published strictly for a pre-launch.
Dolly Parton – Songteller (November 2020) https://dollyparton.com/life-and-career/books
A consummate business woman who in one of her songs says “Don’t judge a book by its cover because there’s a lot underneath here” has a new book which explores her remarkable life and career through 175 of her best-loved songs. When you visit the website, scroll through to the second page and look at how the book covers have evolved in style from 1979 when her first book was published.
Matthew McConaughey – Greenlights (October 2020) https://greenlights.com/
Best known for his many acting roles, McConaughey can now add author to his list of accomplishments. The book is “an album, a record, a story of my life so far. This is fifty years of my sights and seens, felts and figured-outs, cools and shamefuls. Graces, truths, and beauties of brutality. Getting away withs, getting caughts, and getting wets while trying to dance between the raindrops.”
Alicia Garza – The Purpose of Power (October 2020) https://aliciagarza.com/
Alicia Garza, with two other women, began what would become known then and since as #BlackLivesMatter. “This book is the story of an organizer who comes apart and is put back together many, many times…. It is not the story of Black Lives Matter, but it is a story that includes it, that attempts to help make sense of not only where it came from, but also the possibilities that it and movements like it hold for our collective future.”
Marie Kondo – Joy At Work (April 2020) https://konmari.com/
Marie Kondo is an excellent example of someone who has built an entire brand based on her first book, The Life-Changing Magic of Tidying Up. Now she offers workshops, merchandise, and trains consultants in her method. Her new book, Joy at Work brings her organizing methodology to the workplace.
